Magazine pitches ad purchase to Wood County officials
PARKERSBURG – Mark Lamborn with West Virginia Executive Magazine made a pitch to county commissioners for the purchase of an advertorial in the magazine.
An advertorial is an advertisement presented to look like a news story. In this case, as proposed, Lamborn said the advertorial, which he is proposing to be co-purchased by the city of Parkersburg and Wood County Commission, would consist of essays provided by the entities aimed at economic development.
Lamborn said a section on Wood County would consist of four pages and include the Wood County Commission- and city of Parkersburg-sponsored essays in addition to ones from Pickering Associates, the Wood County Schools Adult Education program and Camden Clark Medical Center.
“Your cost would be $1,200, half the cost for a full page, with the city paying the other half,” Lamborn told the commissioners.
“We envision essays from the county commission and city talking about economic development, business, the second page would be Pickering, the adult education program has purchased an entire page and the last would be (Camden Clark Medical Center),” Lamborn said. “The other three groups have already sent materials. We would need it by July 15.”
“If I voted today, I would vote no, especially since that seems like a lot of money for one publication,” Commissioner Steve Gainer said.
“Instead of us writing the essay, I would rather see the essay written by a local business leader or Cam Huffman, our development director. If Cam feels it’s important for economic development in Wood County, I’m for it,” Commissioner Blair Couch said.
The matter was continued on the commission’s agenda for further discussion.